26 Best B2B Website Examples For 2024 (2024)

Designing an eye-catching, SEO-optimized, and high-converting website is the best sales tool any B2B organization can use to entice visitors.

Branding statistics show that 93% of B2B buyers begin their searches on search engines. While you want your website to rank high on the search engine result page, you want to leave a long-lasting impression on your target audience.

The typical B2B buyer doesn’t become a customer on their first visit. Smart B2B business owners design their websites to collect customers’ contact information to build relationships through content marketing strategies across multiple platforms and mobile devices.

This article explores the 26 best B2B website designs you can use as a guide when designing your own B2B web design to entice web visitors.

Let’s get started.

1. TinySeed

Made with Squarespace

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TinySeed’s mission is to multiply the world’s population of independent, self-sustaining startups, as a B2B Saas accelerator for ambitious businesses. A great website with unique typography, the TinySeed B2B website is beautifully designed with unique design elements.

Displayed throughout the site on the extensive Ebony Clay background are uniquely shaped dotted lines, attached to a text and video introduction of the company’s purpose.

I love the display of a testimonials section, alongside captivating imagery and a Light Olive Green line divider to pass its message.

2. Tiny Coast Digital

Made with Squarespace

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Web designer and digital marketer Brittany Taylor is the owner of Tiny Coast Digital, a company that creates stunning, simple-to-manage Squarespace websites. This top B2B website example maintains consistency, sticking to Black Pearl as the site’s background color.

Tiny Coast Digital lists all of its web design packages in-depth on its homepage, alongside a three-column showcase of some of its already-created websites.

Visible on the site’s home page are bold and colorful animated graphics, adding a unique touch to the website’s design.

Made with Wix

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Match Media Group offers innovative advertising solutions that reach highly engaged audiences across industry-leading sites and apps. This great B2B website design is captivating, with its pre-designed layout standing out in its display of vibrant colors.

The sticky header menu displays header texts linked to different sections on the home page. I love how the Match Media Group is consistent with its website design, sticking to a centralized layout to display its quality content.

4. Career Unicorns

Made with Wix

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Samorn Selim, a former lawyer turned career consultant, launched Career Unicorns to turn its clients' careers from dreadful to exciting.

One of the most appealing B2B website examples in the financial services industry, Career Unicorns' website displays several intriguing aesthetic elements, helping it drive more traffic.

I love the display of top brand logos associated with Career Unicorns in a slideshow in the site's hero section, serving as social proof. You will find testimonials from prior clients on the homepage, visible in a slideshow over a French Pass-themed background.

5. PivotPoint

Made with Squarespace

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PivotPoint Retail Solutions is a benefit corporation passionate about helping the specialty retail heartbeat stay strong.

I love how this B2B website reflects the company logo colors in the website's design, displaying Orange, Topaz, and Carrot Orange as the site’s predominant colors.

The PivotPoint website relies heavily on its bold fonts to express its message, using subtle vertical lines, shapes, and vibrant colors for its website design.

Standing out on the homepage are oval-shaped call-to-action buttons, easily distinguishable in their Reddish Orange colored background.

6. Vinebox

Made with Shopify

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Vinebox's goal is to provide an enjoyable and entertaining way for people to discover and explore the world of wine, one glass at a time.

This great B2B website is visually striking with a slideshow display of several eye-catching images taking center stage in the site’s hero section.

A website with a minimalist design, the Vinebox website is straightforward, displaying minimal text throughout the site. High-quality images take all the attention on the Vinebox website, displayed as background for unique sections, adding a personal touch to the web design.

7. Hootsuite

Made with Webflow

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Hootsuite is the world’s first social media management platform, making it easy for its clients to get real results on social media while saving time. This top B2B website example is informative, treating visitors to detailed informative sections throughout its site.

Reviews from its clients are in a separate section on the homepage in a centralized three-column layout, serving as social proof.

I love how the Hootsuite website alternates between different bold-colored backgrounds, giving its website a visually engaging look.

8. Monday.com

Made with Webflow

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Monday.com is a platform built for a new way of working, helping clients collaborate, communicate, engage, and scale rapidly. This top B2B website, Monday.com displays extensive content about its platform.

I love the display of screenshot images and live displays consistently on the platform, helping visitors with a perspective on what the platform offers.

You can’t miss out on the social media icons in black-and-white above the five-column centralized display of image excerpts from the Monday.com Instagram page.

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Dstillery is the leading AI ad-targeting company with its data-driven custom audiences designed to reach your target audience irrespective of the advertising campaign objective. This top custom B2B website example is unique in its web design, displaying bold design elements.

Visitors enjoy a bold display of texts and icons throughout the site, making each scroll engaging. Easily distinguishable on the site are CTA buttons, standing out in the logo’s text Ruby Red color serving as their background color.

10. Howamigoing

Made with Webflow

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Howamigoing is on a mission to prevent 1 million people from having painful performance reviews with its software that helps employees get better feedback. This B2B website example is artistic, displaying animated images and bubbly shapes throughout the site.

A chat feature is visible and pinned to the bottom right-hand corner of the homepage, serving as the site’s online communication channel.

I love the display of colorful logos of brands Howamigoing has been featured in, taking a centralized position in a separate section on the homepage.

11. Iconosquare

Made with Webflow

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Iconosquare helps make people's lives as social media marketers easier, helping them connect all their social media channels in one dashboard. This eye-catching B2B website is iconic with a captivating hero image that draws visitors to its website.

Consistent throughout the site as the background for its CTA buttons in the logo’s ArtyClick Deep Sky Blue color, serving as the background color. Scattered throughout the homepage are testimonials on a dark-themed background, standing out in their centralized layout.

12. Blueleaf

Made with Unbounce

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Blueleaf is an all-in-one wealth management platform with a vision to make the best financial advisors available to everyone. This top B2B website example is minimalistic with a straightforward website design.

The CTA buttons on the site are consistent with the logo text colors, alternating between White and French Blue as font and background colors.

I love the display of the advantages of Blueleaf in a centralized three-column layout, with varying bold colored backgrounds that attract website visitors.

13. Stryve

Made with Webflow

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Stryve is a creative bunch with plenty of ambition to revolutionize the way hiring is done, helping growing companies to thrive by technology. This eye-catching B2B website is visually stunning, displaying bold colored backgrounds linked together by wavy lines.

A free resource section is visible on the homepage, displaying tricks, updates, and advice from its blog post in a four-column layout. Visible and pinned to the homepage is a chat feature that serves as the site’s online communication channel.

14. DoneDone

Made with Webflow

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DoneDone is the perfect 2-in-1 ticketing solution for small businesses, covering their projects and customer support in one place. Welcoming visitors and showing consistency throughout the site is a centralized display of information, making the site visually engaging.

Serving as social proof on a separate section on the homepage are reviews posted on G2, displayed in a four-column layout. The plain white background color and centralized layout give room for white space, visible between sections and throughout the home page.

Made with Squarespace

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Glo Media is a boutique Vancouver PR and Digital marketing agency that helps organizations effectively share their story online with successful social media and brand strategies.

A great example of a user-friendly B2B website, the Glo Media site entices visitors with a soft color scheme.

The client testimonials section is unique, displaying visually appealing images in a two-column slideshow layout. Shown are image excerpts from the Glo Media Instagram page, distinguishable in a centralized four-column layout.

16. Hunch

Made with Webflow

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Hunch transforms your creative and media workflows through automation and artificial intelligence, helping you get revenue uplifts faster. This beautiful B2B website example is interactive, with the entire screen displaying several engaging design elements.

I love the display of the logo’s Spotlight Go Green color throughout the site, visible as text and background colors for CTA buttons. The Hunch website boldly displays still and motion high-quality images, engaging visitors throughout the site.

17. Intellum

Made with Webflow

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Intellum are the disruptors, innovators, creators, and doers, rethinking and observing how people collaborate through online learning. Welcoming site visitors to its B2B website is a bold display of texts, introducing the brand on a consistent Blue Diamond background.

Black and White logos are visible beneath the hero section, displaying top brands powered by Intellum. You can’t help but admire the boxed testimonials in a three-column display on an extensive Blue Diamond background.

18. Unit

Made with Unbounce

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Unit is an investment banking firm helping businesses hasten the launch of their banking products by providing a straightforward and effective banking-as-a-service API.

This excellent B2B website example is cutting-edge and mobile-friendly, providing the best user experience.

I love the display of logos of the leading brands associated with the Unit in a moving slideshow in black and white. The site’s home page is full of screenshots and live visuals of the Unit platform, providing visitors with a self-identity of the platform.

19. Anrok

Made with Webflow

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Anrok is the global sales tax solution automating sales tax compliance across your financial stack, so users can grow their SaaS business in any market. One of the top B2B SaaS website examples, the Anrok website boldly displays design elements throughout its entire site.

Beneath the hero section are colorful displays of logos of leading software companies that trust Anrok, serving as social proof to potential clients. You can find a section displaying the pros and cons and why you need Anrok, visible as bullet points.

20. UpGuard

Made with Webflow

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UpGuard builds the most powerful and flexible tools for cybersecurity through its meticulously designed platform and unmatched functionality that helps secure the most sensitive data. This top B2B security website example is specially designed to generate leads.

A chat feature is visible and pinned to the bottom right-hand corner of the homepage in French Blue and White, serving as the site’s online communication channel.

Testimonials from top security experts on a dark-themed background attest to the efficacy of the platform in a slideshow layout.

21. Dinergy

Made with Webflow

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Dinergy is a multi-national award-winning creative agency building strong brands that get noticed with less hassle, less stress, and a better ROI. This great B2B website takes a minimalistic design approach, sticking to a consistent Platinum background.

I love the display of a few of Dinergy’s clients in a four-column layout, with logos and texts in black standing out in the section. The Dinergy site displays interactive design elements that capture users' attention on the site, a top functional minimalism approach.

22. DL Law Corporation

Made with Duda

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DL Law Corporation focuses on its tried-and-true, case-winning legal solutions to make corporate legal services for SMEs cheap.

This attractive B2B law website with an outstanding value proposition displays bold typography and beautiful imagery that appeals to its SME target audience.

I love the display of words of encouragement from previous customers in a dynamic slideshow on a Green and White background, helping to build trust.

DL Law Corporation is consistent with its CTA buttons, alternating between Red, Black, and White for the text and background colors.

23. Ecobliss Retail Packaging

Made with Webflow

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Ecobliss is a leader in innovative blister and high-visibility packaging, dedicated to providing the best packaging solutions. This top B2B website with a minimalistic design displays its logo’s Pea color throughout the site.

A parallax scrolling effect is visible as visitors scroll below the hero section, revealing detailed sections on a plain white background. There is a cube icon visible and moving at the right-hand side of the homepage, revealing a Sample Request CTA button in a Pea-colored background.

24. Airfocus

Made with Unbounce

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Airfocus is a flexible platform built for the new way of doing product management, helping businesses manage their strategies and understand their needs. This great B2B site features its logo colors of Baby Blue and Dodger Blue as the site’s predominant colors.

Logos of product teams that trust Airfocus for their product management needs are beneath the hero section in black-and-white, serving as social proof. Visible is a chat feature, pinned to the bottom right corner of the homepage, serving as the site’s online communication channel.

25. Knapsack Creative

Made with Squarespace

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Knapsack Creative is a company that provides the greatest web design experience possible, specializing in high-quality Squarespace websites.

An excellent example of a B2B website with a well-structured web design, Knapsack Creative takes a modern design for its site design.

The Knapsack Creative website displays plain colors and dotted lines, adding a unique touch to its web design and helping visitors make sense of its website. Standing out on the website are CTA buttons in their Pale Carmine-colored background.

26. ADYOUNEED

Made with Webflow

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ADYOUNEED is an ad creation and management tool offering clients a user-friendly interface and an unmatched number of integrations. This top B2B website example welcomes visitors with a bold display of design elements visible in the site’s hero section.

One of the top B2B website design examples, the ADYOUNEED website is visually appealing, displaying several interactive elements on its home page. Visible is a centralized sticky header menu, displaying header texts linked to other web pages on the website.

Best B2B Website Examples FAQs

What is a B2B Website?

A B2B (or business-to-business) website is an online platform for businesses that offer products and services to other businesses. Rather than targeting potential customers or government organizations, a B2B website is unique, solely targeting businesses.

How Do I Create a Good B2B Website That Attracts Site Visitors?

Creating a good B2B website to attract site visitors borders down to how attractive and effective your B2B website design is to visitors. Using search engine optimization, testimonials, and quality content does a fantastic job of converting visitors. A good B2B website is memorable and helps the audience instantly identify the company’s purpose and goals.

How Can I Find My B2B Target Audience?

B2B marketing involves finding your target audience for your business products and services. The most crucial step in finding target audiences for your business is to identify the problems your products and services aim to solve. With this done, your company is better positioned to focus directly on a niche, guaranteeing successful customer outcomes.

Explore Further

  • B2B eCommerce
  • Best B2B eCommerce Platforms
  • B2B Website Templates
  • What is B2B SaaS?
  • Best Website Builders
  • Business Website Templates
  • How to Create a Website
  • How to Design a Website
  • How to Host a Website
26 Best B2B Website Examples For 2024 (2024)
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